🚧 Upcoming Studies — The OMGWTF Research Pipeline
Because the world keeps giving us new disasters to analyse.
Every week, someone sends us a question that makes us stop, blink twice, and say:
“Holy sh!t… that’s actually worth researching.”
So here it is — the official list of upcoming OMGWTF Research Division projects.
Some are based on real science.
Some are based on unhinged human behaviour we keep seeing online.
And if a study doesn’t exist yet?
We’ll bloody make one.
💥 1. The Conspiracy Mindset: Why Some People See Patterns in Pure Noise
A systematic review of:
pattern-detection hyperactivity
agency attribution bias
distrust-as-identity
conspiracy as community
online echo chambers
threat sensitivity + dopamine addiction
Barney-style blog:
“Why some people think everything is connected, except their thoughts.”
2. The Meme Reality Effect: Why People Create Memes — and Then Believe Them as Truth
A study on:
identity fusion through humour
emotional contagion
the speed of visual misinformation
“truthiness” & cognitive laziness
why people trust memes more than experts
how jokes mutate into beliefs
group bonding through shared absurdity
Blog:
“Why a joke someone made at 3AM becomes the new national truth by lunchtime.”
🧠 3. The Confidence Illusion: Why People With No Expertise Think They’re Experts
(Dunning–Kruger explained in full OMGWTF clarity.)
Covers:
metacognition failures
illusion of explanatory depth
self-certified online experts
fake competence as a status signal
Blog:
“Why Chad thinks his YouTube binge makes him a neurosurgeon.”
😡 4. The Rage Reward Loop: Why Outrage Feels So Good
Psych + neuro deep dive into:
anger as social bonding
moral superiority as dopamine
outrage as entertainment
feedback loops that supercharge fury
Blog:
“Why everyone is addicted to being pissed off.”
📢 5. The Echo Chamber Machine: How the Internet Turns Reasonable People Into Fanatics
A review of:
algorithmic radicalisation
selective exposure
moral signalling
group polarisation
reality distortion
Blog:
“Why the internet keeps turning discussions into cult meetings.”
🧩 6. Working Memory: The Brain’s Terribly Overworked Sticky Note System
A study on:
the limits of mental “RAM”
why people can’t hold more than 3 things in their head
cognitive overload in modern life
working memory vs. attention span collapse
why multitasking turns your brain into soup
Blog:
“Why your brain crashes harder than a 2008 Dell when you try to remember two things at once.”
👅 7. Articulation & Cognitive Precision: Why People Can’t Say What They Mean (or Mean What They Say)
A psychological + linguistic study on:
verbal encoding failures
cognitive fuzziness
conceptual mapping errors
emotional interference in speech
articulation as a predictor of reasoning clarity
Blog:
“Why some people talk like their brain is buffering.”
💭 Got a topic for us?
Drop it below.
If a study exists, we’ll dig it up and translate it into OMGWTF-friendly human language.
If it doesn’t exist…
We’ll do the study ourselves.
Because somebody has to.
Capturing the chaos of modern life unapologetically.
A production by OMGWTF — probably not a real company, but who’s checking?
Also by OMGWTF:
UnintendedTruth.com
WTFNow.uk
For partnerships, media, and all other inquiries — hello@omgwtf.ltd
Yes, we check it. No, we don’t always behave.
For “serious” inquiries, complaints, or legally vague threats — noreply@omgwtf.ltd
For direct escalation to the chaos coordinator: ceo@omgwtf.ltd
